The importance of Fit


The Correct Fit

The first thing you may notice when you visit The Athlete’s Foot is that we will not ask you for your shoe size. Each time you come into our stores both of your feet will be measured and a Fitprint analysis will be undertaken. This is because your foot size is only one factor that determines what types of shoes are best for you.

Factors that influence the best fit

Understanding Your Needs

To ensure we select the correct shoe for your activities we will discuss things like what sort of activities you do, how often you do them and on what surfaces.

Your Feet

Feet change over time due to factors such as weight loss or gain, injury, age or pregnancy so it’s important that every time you purchase a new pair of shoes you get your feet re-measured.


Our Fitprint® system is made up of over 1,000 sensors that identify pressure on your feet, whilst standing still and as you walk. Arch type, pressure points and your biomechanical tendency provide staff with valuable information as to which shoe may suit you best.

Shoe Selection

The Fitprint® analysis, along with your foot measurements and our brand knowledge allows our highly trained staff at The Athlete’s Foot to recommend a range of shoes based specifically on the needs of YOUR feet and foot type.

Last Shape

Did you know that shoes are constructed around one of three different last shapes? Our trained staff are able to match your arch and foot type to the correct last shape for you.


Midsoles should provide shock dispersion, durability and support. Midsole densities vary and should be specifically suited to your foot type and activity.

When is it time to replace your shoes?

Inappropriate, ill-fitting or worn out shoes can increase the chance of injury. Over time shoes will lose their stability and shock absorption capacity which can dramatically increase stress to your feet and legs. These added stresses can lead to overuse injuries such as blisters, corns and calluses as well as lower limb foot injuries such as heel and arch pain.

Understanding Your Needs

With the midsole providing the majority of support and shock absorption in your shoes, it’s important to recognise when the midsole is past its use-by-date. You can do this by monitoring the number of kilometres you do in your shoes. Most athletic shoes have a life span of a 1,000km. If you’ve worn your shoes beyond this point they have most likely passed their best.

Look for creases

If you can see a number of creases along the midsole it’s likely that they are no longer absorbing shock forces.

Ensure the shoe flexes correctly

When a shoe is at its prime you will only be able to flex the shoe at the toes (up towards the sky). However, if your shoes have lost their shock absorption you will be able to pull the front of the shoe down towards the ground with minimal effort.


The upper should last the life of the shoe. If the upper is showing signs of premature wearing, it may be because it fits incorrectly. Signs of premature ageing are when the upper is ‘bulging’ over the sides of the shoe or if you may be wearing a hole in the toe area.


Manufacturers use different materials for outsoles depending on the activity and durability required. Using your shoes for the wrong activity is the number one cause of wearing through the outsole prematurely.