School shoes are one of the most important purchases we make for our kids; they protect, support, and can make all the difference when it comes to the healthy growth of young feet.

ALPHA, by The Athlete’s Foot, is a NEW and EXCLUSIVE high-quality and durable range of school shoes specifically designed to support, protect and help your kids put their best foot forward for the school year.

From the classroom to the playground, ALPHA shoes, by The Athlete’s Foot, have been designed to keep active, growing feet comfortable, and well supported throughout the school day.

The range features some brand new styles to 2022, featuring the MULTI-WIDTH Riley and Lennox shoes, as well as back by popular demand styles, all featuring multi-fit (Additional Insoles to adjust depth and width of the shoe for a more custom fit);

• Riley
• Lennox
• Rocco
• Ava
• Bella
• Lucas 
• Jax
• Zelda
• Dexter

The main features through the entire Alpha range:

• 9-month outsole warranty: Available on Riley, Lennox, Bella, Ava and Ava Buckle
• Full-grain leather uppers: For long-wearing durability
• Mesh lining: For extra breathability
• Durable outsoles to improve slip-resistance: For agility and traction
• Regular fit high-density foam innersoles: to provide all-day comfort
• Anti-bacterial technology: in the innersole to keep feet fresh by combating the bacteria that causes odours

Still can’t decide what style of school shoes you’re looking for - visit our online School Hub to check out all the styles all in one place.

Unable to get to a store? or prefer to be fitted from the luxury of your own home? Contact our Fit Technicians directly through MyFit Virtual.

Our in-store teams are highly trained to kids Junior & Senior fittings, booking in advance is essential - find your nearest store and book an appointment.