About The Athlete's Foot

About The Athlete's Foot

Did you know that athletic shoe manufacturers release thousands of different models of shoes each year? Keeping up to date with the latest technology and understanding the differences between models and brands takes dedication and considerable training. This is what makes The Athlete’s Foot unique.

Staff Training

Every staff member at The Athlete’s Foot is required to undertake extensive training, covering basic foot anatomy and fitting techniques. Our ongoing training program sees that we are continually working to ensure we have the most qualified staff in the industry. Most importantly all staff understand how each shoe fits each individual foot!

All Feet Deserve Comfort

No matter whether you are a professional sports person, weekend warrior or self-confessed couch potato, having correctly fitted sports shoes can make a huge difference to your overall comfort, wellbeing and performance. Did you know that poorly fitted shoes can be the cause of foot, leg and back pain? Correctly fitted shoes can reduce the likelihood of injuries, reduce the pain of pre-existing conditions and ensure that you are comfortable from the time you put them on until you take them off.


The Athlete's Foot offers a clear, unambiguous and consistent proposition to the consumer: the proposition of Fit. Everything The Athlete's Foot does is designed to ensure that customers leave the store with a pair of shoes best suited to their anatomy, and are fit for the intended purpose. No other national retailer in the athletic or footwear space in New Zealand offers and delivers 'Fit' like The Athlete's Foot.

Find the perfect fit with our exclusive Fitprint® system We believe it’s important to get your feet measured every time you purchase new shoes. Ageing, weight change and injury can alter your foot size and shape. Using our exclusive Fitprint® system to identify the individual pressure points in your feet, our highly trained “Fit Technicians” will recommend the shoe that fits you best.

Come in today for your FREE Fitprint® analysis.