FitFlop

At FitFlop™, we believe that when your feet feel great, you FEEL LIKE YOU can DO anything!

In 2006 FitFlop founder Marcia Kilgore set her mind on a mission to create the most comfortable footwear in the world. Collaborating with two British biomechanists she created a triple-density MICROWOBBLEBOARD™ midsole and launched it in our first FitFlop sandal.

Over twenty million pairs have been sold since we first started making shoes, (and we're repeatly told by happy customers that we make the most comfortable footwear in the world)!

Our Soles Explained

Our patent-pending original MICROWOBBLEBOARD™ midsole technology fuses three diagional sections of multi-density EVA into a single, seamless, underfoot platform to absorb shock, diffuse high-pressure spots and make your feet feel amazing!

 

VIEW THE RANGE

FITFLOP IMAGE GALLERY

Fitflop * Not all shoes shown may be available instore

Fitflop * Not all shoes shown may be available instore


FITFLOP VIDEO GALLERY

Wear the shoes. Rule the world. * Not all shoes shown are available.